ONE CENTRAL | 2019 | BRAND FILM 

One Central | A Film By FloodSlicer | Client: Dubai World Trade Centre 

Responsibilities:

Film Concept, Treatment &
Storyboarding Team Member
Senior Motion Designer
Lead Motion Designer

Within the Film team at FloodSlicer as a Senior

Motion designer my responsibilities were to lead, mentor and art direct Motion Designers. As Lead Motion Designer on One Central, my core responsibilities were based around ensuring brand language, tone and look and feel were carried throughout the film. 

An element of the brief from the client was to illustrate messaging throughout the film that would call out key messaging and information about the location, precinct, building design and key features. 

My contributions to the film treatment included adapting the logo motif into a visual transitional device throughout the film. This element signifies the transformation of spaces and highlights information and extended into the title design, animation of the building exterior, animation of interior spaces and aerial footage highlighting the central location in Dubai.

Other technical attributes I contributed were 2D animation, 3D animation, titles design, compositing and motion tracking.